A 200-member sales team spread all over the country, over 5,500 customers, 5 calls on an average per sales person. With this kind of diverse statistics, the entire sales process required a unique approach to make convert every sales call into an effective one.
We realized this critical aspect of being in the business of clinical diagnostics in a country like India and therefore launched our sales force automation: Sales Track.
Sales Track helps in building Customer Corporate Information factory. Simply put, with Sales Track, all the information that a sales personnel generates, during a customer visit, (which many range from: promotion of a particular product(s), usage of competitor products by customer, interest shown by a customer on a specific product segment, etc.) gets streamlined in the form of online reports. These reports are then compiled into an MIS and it becomes a warehouse for information. Based on this information, sales, promotional and marketing activities are designed and conducted. With Sales Track, selling at Lilac has become far more structured, organized, effective and transparent.
That apart, Sales Track is also a one-stop-shop for Stock and Sales statements for our sales force, where they can check availability of products. They can also make their monthly travel plans and their performance is also monitored with this Sales Force Automation.
Accessing Sales Force is very easy. Each sales person is given a username and password. He just has to log in, and the entire world of information is at his disposal.
Log onto www.lilacmedicare.net to view the Sales Track.